The grass isn’t always greener, especially if your own backyard is a mess…

A mixed metaphor probably doesn’t make for the best blog headline, but surely it beats the ubiquitous “Top 5 tips for…”, however that’s a rant for another day.

Many times when a client or prospective client facing challenges in their marketing services supply chains briefs me, the blame is directed at vendors. Their service is poor, their creative has lost its punch, they’re too expensive, they just don’t get our brand.

As for any troubled relationship, it’s easier to point the finger than critically examine your own role in dysfunction.

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