The journey of corporate digital transformation has heralded the age of Big Data and the opportunity to better manage it in order to drive clearer and commercially valuable insights through smarter analytics. If you’re a business looking to take advantage of this trend, a plethora of agencies and adtech companies offer you an outsourced solution or managed service to help you get underway. In the advertising sector, this often means allowing third parties to place tracking pixels on your website which allow them visibility of web user behaviour on your company pages. Amongst other things, these pixels allow them to cookie your web traffic and then follow these users around the web, delivering targeted promotional messages. This approach comes with the promise of greater ROI from media investment, thereby justifying the external involvement.
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The Internet of Things – An Epic Metamorphosis
Change fascinates me. It challenges my thinking, expands my horizons, broadens my perspective and frequently surprises me. I eagerly absorb new information streams and only wish I could create additional hours in every day to make room for more. (OK, that would be after any additional hours for family time… there can never be enough of those in a busy life)
The continued emergence of technology from a life defined by computers, screens and servers to one that will touch every aspect of our existence within our own lifetime, is a most amazing metamorphosis.